The day I downloaded Instagram, I found myself overwhelmed with the millions of pictures in front of me on my tiny screen, though the only pictures actually captivating my eye were the colourful fabrics and patterns celebrity fashion bloggers displayed on their accounts. Chiara Ferragni, PeaceLoveShea, and WeWoreWhat today remain my favourite Instagram accounts to follow, which yes I am still always frantically scrolling through.
So now back to my original questionâŠwhy are we so fascinated with these âit girlsâ? The key answer: because of their persona they have portrayed to the world. These girls have successfully branded themselves with their style identities. After conducing research on each blogger, I have learned that changing little aspects of your wardrobe is the ultimate ingredient to personify yourself to reach success.
@peaceloveshea
Each âit girlâ emulates what society labels as âcoolâ as their individual style gleams through each piece of wardrobe they drape on their bodies. Over the last five years, each blogger has been able to develop themselves as a brand by creating retail lines to designers fighting to have them sit front row of fashion week. The key each blogger has found is to appeal to their designated audience; Chiara appeals to the ârocker girlsâ, Danielle to the âNew York glamour girlsâ, and Shea to the âCalifornia dreamersâ.
It is incredibly fascinating that, with just a few tweaks to your wardrobe, you can identify yourself as a new person. Over the next few weeks, I will be creating a style profile on each blogger and how you can change your closet to reflect their style, and how you can develop your own style identity.
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