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The BBL Effect on Mental Health

The opinions expressed in this article are the writer’s own and do not reflect the views of Her Campus.
This article is written by a student writer from the Her Campus at Wilfrid Laurier chapter.

Think about your life 10 years ago. How did you feel about yourself? Did you like the way you looked? Were you confident in your own skin? Take a moment to reflect and ask yourself the same questions now. How are your answers different?

10 years ago, I was only in the fourth grade. When you’re a kid, you see the world so much differently than when you’re an adult. At the age of nine, I saw myself as beautiful. I would wear clothes that made me feel good and I didn’t feel the urge to constantly cover up my insecurities. Sometimes I ask myself why things are different now. Why do I conform to internet clothing trends so easily? Or why do I put on concealer whenever I leave the house, just so no one can see my dark circles?

When it comes down to it, I look at social media as a catalyst for this change. I don’t want anyone to think I blame social media solely because I don’t. Insecurity is a product of many, many things and I don’t think it can be reduced to one factor. That being said, social media does happen to be a big factor that should be talked about.

From a young age, we’ve all been exposed to the internet, and it’s been becoming more prominent as the years go by. It’s easy to be influenced by what we see online, more so at a young age. Starting from the mid-2000s, there’s been a larger and stronger focus on influencers and public figures, such as the Kardashians. When influencers are in the public eye, we pick apart everything they do. We analyze what they eat, wear and even say. It’s only obvious that we follow in their footsteps. Looking back at the Kardashians, the majority of people want to be them in some way. The internet has made it a trend to have a tiny waist and huge glutes, and people follow suit. Brands even have clothing designed to give you that effect—commonly called the ‘BBL effect’ (a highlight on the ‘Brazilian Butt Lift’ aspect). We idolize people with the well-known Kardashian figure, calling them beautiful, sexy and gorgeous, and they may be. But this raises the question: why do we feel the need to put down people who don’t meet this standard? 

The truth is most women don’t meet this standard. We don’t all have petite waists and we don’t all have asses that look like the peach emoji. We are all women—we have cellulite, hormone changes, stretch marks and so much more that makes us human, but we are constantly shamed for it on the internet. Admittedly, it’s not an outright kind of shaming. Perhaps it’s an over-glorification of the ‘perfection’ we consume daily. This consumption starts off small, but it adds up and hurts our mental health. Soon you start stressing over what to wear—perhaps baggy sweatpants to hide your ass since it’s not big, like it should be. Or maybe a larger T-Shirt to avoid exposing your stomach rolls. Are you going out? Wear some lip-plumping gloss to really get that Kylie Jenner effect. 

Small things like that add up, and soon enough, you‘re no longer comfortable within your own skin. You’re a stranger to who you used to be—the child 10 years ago who did things that made them feel good. It’s hard to feel disconnected from yourself. It’s something that alienates you from the people around you and more importantly yourself. It hurts to try to live up to a social media standard that is nearly impossible to live up to and it hurts to not even be accepted by yourself. 

I can’t offer up solutions in this article; after all, I’m the same as you. What I can tell you is that you aren’t alone, and your feelings are absolutely valid. Beauty standards are constantly imposed upon women and it’s hard to fight them, especially at such a young age. Take this as a sign to find what makes you feel good. Whether it’s clothes, makeup or even interests, take some time and remember yourself 10 years ago. Give her some love and don’t forget about her in a society that’s filled with unattainable beauty. You deserve to feel comfortable in your own skin and you’re worthy of your own love. 

Karina Sen

Wilfrid Laurier '24

I'm Karina! I'm a Writer here at HCWLU and I'm so excited to share my thoughts and work with the HC community! I really love listening to music and writing ficition and film analyses. I'm really thankful to be writing for HC since writing articles has been a goal of mine since I was 12!