Okay, besties, it’s no secret that we’re all obsessed with Alix Earle. Whether we’re gabbing over her *iconic* breakup response (he’s broke, she’s up!), keeping up with her and her besties (Xandra, I love you), or simply becoming influenced by every single makeup product she uses, it seems as though all of TikTok is Team Alix. Myself included, obvi.
With millions of followers, Earle has emerged as social media’s newest “it-girl.” But what makes her different? She doesn’t gatekeep — Earle always shares the (beauty) wealth. ICYMI, the products she plugs are constantly sold out in stores and online. So, when Earle decided to share her haircare secrets, I’m not alone when I say that I hung on to every single word — and bookmarked every single product in my Ulta shopping cart. Her signature soft, voluminous waves are the stuff of legend. How does she do it, and so effortlessly?!
Well, if you’re itching to get the look — and don’t want to dig for the products yourself — don’t worry, I got you. I took some time to round up Earle’s go-to hair product, so we can all get those bombshell waves. BRB, about to spend all of my money on a Dyson Airwrap.
- Pureology Hydrate Sheer Shampoo
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Ulta According to Earle’s routine, she only uses shampoo (Ulta, $35) and skips the conditioner. This one is linked on her Amazon Storefront, FYI.
- Microfiber Hair Towel
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Amazon Earle and I are so alike — this microfiber hair towel (Amazon, $15) is also one of my holy grails.
- k18 Molecular Repair Hair Mask
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Sephora In place of conditioner, Earle uses a repairing, leave-in conditioning mask (Sephora, $29).
- Eva NYC Mane Magic 10-in-1 Primer
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Ulta This heat protectant (Ulta, $13) does wonders. In Alix Earle we trust.
- Dyson Airwrap
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Ulta Finally, Earle styles her hair using the famous Dyson Airwrap (Ulta, $600). While the cost is steep, it may be worth it for effortlessly perfect everyday hair.