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Style > Beauty

Anastasia Beverly Hills Teased a Bright Purple Eyeshadow Palette & I Need At Least 100

Erica Kam

If you’re hoping to add some bold eyeshadow to your makeup repertoire, purple may just be the way to go. It’s flattering on every skin tone, and has a nice feminine touch while also adding some sultriness to your look. And with the announcement of the new Anastasia Beverly Hills Norvina palette, purple was just put into the spotlight, and you definitely want to hop on this trend.

The Norvina palette, according to Teen Vogue, is named after Claudia Norvina Soare, ABH president and the daughter of ABH founder and CEO Anastasia Soare. The palette is clearly very close to Claudia’s heart, since she posted about it on Instagram with a caption that went over four paragraphs.

 

I took the palette with me on vacation naturally, she goes everywhere :) The over the pool pic was too tempting to pass up I was curious what people will say about the palette. I did not expect the overwhelming response this palette got, in a daze still. I was so shook today I literally went to the office lmaoo, its my comfort zone. I got so flustered I just went on auto pilot came into work and Ive been testing products all day The palette has 7 mattes and 7 shimmers which is a first for ABH, we generally do less shimmers. I need shimmer in my life because of my big lids, but I also use shimmer along my lash line. All about the grungy slept in look, without ever sleeping in my makeup actually, that would be bad. The key to this palette is the shimmers and accompanying mattes, personally I love cool tones but I do love a deep blue tone berry and a shade like Eccentric which is really unique, its a dark squash, or really yellow brick color. This helps me create so much dimension & contrast which gives my eyes the intensity I like. I choose intensity in my makeup, but at the same time I balance with whimsical colors. I love the fantasy of color that allows me to look like Im walking in a Disney parade no matter how cold my eye makeup is. The palette is wearable by many which is what is truly important. N O R V I N A has 3 purples. Soul which is a matte deep periwinkle, Celestial which is a combination of pearls all resulting in this cool tone violet, and last Drama which is my smolder shade. Drama is a deep aubergine or deep violet shimmer (will pick up warmth or coolness depending on skin tone) with a black base. Purple is my absolute favorite color, but I love purple shadow to a limit personally. In order to really commit I need variety. There are two cool tone pinks that I die for, Love which is matte and Wild Child which needs to be swatched as this duo-chrome shadow has so many dimensional pearls it will pick up different tones in the light its so pretty. CAPTION TOO LONG CONTINUED IN COMMENTS

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Norvina has 14 flattering shades, half of which are matte and half of which are shimmery and glittery. The brightest purple shades, like Celestial, Drama and Soul, are the obvious stars of the show, but in case you’re not ready to shell out $42 on purple, there’s also some warm neutrals, golds and pinks. “Purple is my absolute favorite color,” Claudia said on Instagram, “but I love purple shadow to a limit personally.”

Claudia continued in her post: “I choose intensity in my makeup, but at the same time I balance with whimsical colors. I love the fantasy of color that allows me to look like I’m walking in a Disney parade no matter how cold my eye makeup is. The palette is wearable by many which is what is truly important.”

That last point rings true, as the official ABH Instagram posted a photo of all 14 shades swatched on four different models’ arms of varying skin tones. As is to be expected with ABH, the pigment was fantastic, and the colors looked great on all four models.

We think this is the perfect palette for every girl, since you can keep it simple and natural when you want to, but also have fun experimenting with brighter hues. According to Allure, Norvina launches on the ABH website on July 17, and will hit other stores in the following weeks.

Erica Kam is the Life Editor at Her Campus. She oversees the life, career, and news verticals on the site, including academics, experience, high school, money, work, and Her20s coverage. Over her six years at Her Campus, Erica has served in various editorial roles on the national team, including as the previous Culture Editor and as an editorial intern. She has also interned at Bustle Digital Group, where she covered entertainment news for Bustle and Elite Daily. She graduated in 2021 with a bachelor’s degree in English and creative writing from Barnard College, where she was the senior editor of Columbia and Barnard’s Her Campus chapter and a deputy copy editor for The Columbia Spectator. When she's not writing or editing, you can find her dissecting K-pop music videos for easter eggs and rereading Jane Austen novels. She also loves exploring her home, the best city in the world — and if you think that's not NYC, she's willing to fight you on it.