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BCBG Is Officially Closing All Its Stores & It’s Pretty Tragic TBH

BCBG is officially closing its doors. The brand, which has been a staple in malls across the country as long as I can remember, has announced that it is moving exclusively online. While this announcement is definitely a shock, it’s not at all unusual.

Since the rise of the internet and online shopping, going into an actual mall to buy your clothes is something many shoppers have just opted out of, including myself. Admittedly, I find shopping online way more convenient and twice as fast. After all, you get to see the store’s entire inventory with the click of a button—not to mention you can filter out anything our of your budget or size range. 

Thankfully, all is not lost: BCBG will still remain open online. I am going to miss seeing their gorgeous dresses on display, though. And for those of you who prefer brick and mortar, I’m sorry.

Savanna Tavakoli is a 21-year-old journalism student at Boston University. Savanna plans to use journalism as a platform for educating the public about everything from current political issues to which celebrities just tied the knot. Her interests include pop culture, female empowerment, advocating for gender and sexual equality, red lipstick, m&m cookies, and binge-watching Netflix in her free time.