Great customer service and quality products aren’t the only requirements to build strong brand loyalty — it’s also about brand values and how a company gives back to the world. To make sure customers come back and purchase their products, brands have to support causes that resonate with their audience and bring that commitment to the forefront of their company. Brands that donate to charities or partner with charitable organizations not only boost their brand’s image, but boost their customer loyalty as well, creating consumers that continue to purchase their products in the future.
I love seeing beauty brands that are passionate about environmental advocacy and have plans in place to fight climate change. It not only makes me want to keep purchasing from the brand, but it also entices me to keep up with their social media channels.
Beauty brands don’t only donate to charitable causes, but some also give back to their customers by creating educational scholarships and social media creator grants to amplify voices from underrepresented communities. When brands create unique opportunities to help uplift their community, it shows how much they care about making a positive impact in the world. Here are 40 beauty brands that give back that you should consider buying from.
- Rare Beauty
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The Rare Impact Fund helps increase access to mental health services in schools.
- E.l.f
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The (S) e.l.f. Made Scholarship includes $25,000 in scholarships to encourage young women to empower others.
- Fenty Beauty
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Fenty Beauty has a partnership with the Clara Lionel Foundation, founded by music artist and entrepreneur Rihanna. CLF advocates for climate justice in the Caribbean. A portion of every purchase of the CLF 3-Piece Makeup Bag goes to the Clara Lionel Foundation.
- The Honest Company
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The Honest Company partners with Baby2Baby to help provide diapers and basic necessities for children living in poverty.
- The Body Shop
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If you’re a Love Your Body Club member, you have the option to donate your rewards to one of The Body Shop’s partner charities. Their charities include Black Lives Matter, World Land Trust, and NO MORE.
- Sephora
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Sephora’s partnership with Project Glimmer includes product donations to women and girls to inspire them to believe in themselves and their potential.
- La Mer
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The Blue Heart Initiative is an environmental campaign showcasing La Mer’s partnerships with environmental advocates and donations through the La Mer Blue Heart Oceans Fund.
- Tatcha
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The Tatcha Education Fund helps fund girls’ education through the Girl’s Education Program in Asia and Africa. Tatcha also gives back to underrepresented communities in partnership with Room to Read by donating diverse books.
- Thrive Causemetics
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Bigger Than Beauty is part of Thrive Causemetics mission to give back. They have more than 100 Giving Partners, which include charities that advocate for racial justice, the LGBTQ+ community, and women in cancer treatments.
- Lush
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Charity Pot is a body lotion you can buy at Lush, and 100% of the purchase price goes to small grassroots organizations that advocate for the environment, human rights, and animal protection.
- Kiehl’s
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Kiehl’s partners with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for young LGBTQ+ people.
- L’Occitane
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The L’Occitane Foundation helps support projects that focus on causes like empowering women, biodiversity conservation, reducing waste, and eye care.
- Bath & Body Works
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In-Kind Donations help donate products to underserved communities with multiple charities. In 2022, Bath & Body Works donated $3.7 million in products to disaster relief and people in need of hygienic products.
- Clarins
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Clarins partners with FEED to help children suffering from hunger. The initiation started in 2011, and four years later, Clarins helped provide more than 10 million meals.
- Burt’s Bees
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Burt’s Bees collaborates with Communities in Partnership (CIP), a Black women-led and Black women-founded grassroots organization working toward social change in Durham. North Carolina. Burt’s Bees is giving out over 1,000 Burt’s Bees care packages as part of CIP’s monthly Community Food Co-op.
- Ilia Beauty
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Ilia Beauty champions reforestation and has a goal to plant 1 million trees by the end of 2023, in partnership with One Tree Planted. Plus, 1% of Super Serum Skin Tint SPF 40 sales go to environmental causes.
- Aveda
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Aveda’s donations are used to fund cruelty-free breast cancer research. Columbia University specializes in research that focuses on the relationship between the environment and genetic susceptibility to breast cancer.
- Saie
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Buy Saie’s Every Body Dew Balm and 100% will go to the Reproductive Justice Collective Sistersong.
- Tower 28
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Every year on Earth Day, Tower 28 pledges to donate 100% of its gross profits on tower28beauty.com to support ocean conservation with Heal the Bay.
- Dr. Jart +
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Every year, Dr. Jart creates a Pink Ribbon product to help fund the Breast Cancer Research Foundation. Dr.Jart+ has raised over $30,000 for BCRF.
- Fresh
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Fresh and the Hetrick-Martin Institute work together to provide counseling and everyday essentials to the LGBTQ+ youth.
- Kopari
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Kopari sources coconuts from small family farms in Davao, Philippines. To give back to the community in Davao, Kopari built 20 new homes, provided clean water access, and donated school supplies.
- Laneige
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The HUG Campaign collaborates on multiple initiatives that support water conservation. Laneige has a partnership with WWF-Korea, a global NGO. Portion of sales donate marine conservation for beach cleaning activities in Tae-an National Park.
- Milk Makeup
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The Milk Makeup Visionary Funds Scholarship empowers the next generation of individuals on the path to a fashion career.
- Origins
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Origin is a partner with One Tree Planted, which helps with reforestation around the world. Members of Origin Rewards can donate 50 points to plant three trees.
- Pattern Beauty
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Pattern Beauty supports organizations fighting for democracy and human rights. They support organizations like the NAACP Legal Defense Fund, Color of Change, and Equal Justice Initiative.
- Sol de Janeiro
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Sol De Janeiro has a partnership with Rainforest Action Network, an organization that promotes the preservation of the Amazon Rainforest.
- Armani Beauty
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Giorgio Armani’s Acqua for Life helps impoverished communities get access to clean water. The initiative currently has 10 projects in China, India, Madagascar, Malawi, Nigeria, South Africa, Tanzania, Uganda, Bangladesh, and Zambia.
- Youth To The People
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Good To The People Funds is made up of three funds that focus on three issues: human rights, gender and racial equality, and the environment. Youth To The People partners with organizations that advocate for these issues, like She Should Run, Climate Resolve, and Lunch On Me.
- Tula Skincare
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The Tula Medical School Scholarship supports research fellowships for medical students and residents at NYU Grossman School of Medicine. The goal of the program is to increase the diversity of healthcare providers and help students gain research experience.
- Tarte
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Heart to Tarte is a new non-profit organization that helps organizations dedicated to providing natural disaster relief. The #StormOfLove campaign sends donations to charities like Habitat for Humanity.
- Philosophy
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The Hope & Grace Initiative aims to empower young women by supporting mental health efforts. Any purchase of any Philosophy product goes to the initiative.
- Paula’s Choice
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Paula’s Choice partners with TerraCycle to offer their customers a free national recycling program to help them dispose of their packaging waste with ease. Members can earn rewards and those points can be redeemed for a donation of $0.01 per point to a charity or school of your choice.
- Glossier
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The 2023 Glossier Grant Program helps amplify Black voices in the beauty industry. $300,000 is given to six Black-owned beauty businesses to help boost their visibility in the beauty space.
- Estee Lauder
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The Pink Ribbon Collection helps fund the Breast Cancer Research Foundation. A portion of the purchase price from each product in the collection goes to BCRF.
- Dr. Brandt Skincare
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The Dr. Brandt Foundation helps advocate for mental health and suicide prevention in underserved communities. For every unit of Age-Defying Face Exfoliator sold, Dr. Brandt Skincare donates $1 to the Dr. Brandt Foundation to fund mental health programs.
- Biossance
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Biossance partners with organizations like Ocean, Direct Relief, and Black Lives Matter to advocate for environmental, social, and legislative issues. In July 2020, the brand donated $413,000 to these organizations.
- Well People
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Pick up the Optimist Lipstick in Brave and 100% of the proceeds will go to Lipstick Angels, a non-profit that supports and educates people who are affected by cancer. Lipstick Angels provides oncology-sensitive beauty and wellness services.
- Shea Moisture
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The Next Black Millionaire Fund is a partnership with New Voices Foundation. They select three businesses and offer to support their business with a $100,00 grant and more.
- Sahajan
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Every Lip Karma purchased will help fund Plan International’s Because I Am A Girl Campaign, an organization that funds young girls’ education around the world.