U.K.-based lingerie brand Neon Moon is known for being a feminist powerhouse. Since spring of 2015, the brand has been embracing and showcasing women exactly as they are–– stretch marks, body hair, cellulite, scars, freckles, acne and all! This week, Neon Moon announced its new #IAmNeonMoon campaign with the aim of fighting transphobia and body-shaming.
#IAmNeonMoon released a photo campaign that features a cisgender model, a transgender model and a model of color with the hopes of inspiring people to loosen the bounds of the definition of beauty.
“There is a very narrow standard of ‘beauty’ in today’s society, and especially in the lingerie industry, which isn’t inclusive to the LGBTQIA+ [community], people of color, and basically people of all sizes, ethnicities and shapes who never feel represented,” writes Hayat Rachi, the creator of Neon Moon. “Neon Moon prides itself as a body-postive feminist lingerie brand, revolutionizing the lingerie industry that’s notorious for sexualizing and objectifying women specifically! We deserve better.“
In the press release for #IAmNeonMoon, Rachi stated that she wants women to confidently identify with the brand’s models. “Our models are beautiful just as they are, and so are all women. Neon Moon is fighting negative body image head on and wants all women to pledge #IAmNeonMoon to stand in solidarity with not just our models, but all women,” she said.
She continued, “It’s not a bad thing for women to feel confident in their own bodies.”
We could not agree more! Check out the lingerie brand here.