Target & Barbie Have Teamed Up On a Body Positive Fashion Campaign

With spring break approaching quickly, many of us have been hitting the gym in hope of getting back in shape in time for swimsuit season. Despite the message of acceptance the body positivity movement has been spreading, stripping down to a bathing suit can still make some of us feel a little self-conscious. That’s why Target is launching its #NoFOMO campaign, to inspire women to love their bodies no matter your size. And the best part? They’re partnering up with Barbie.

 

We’re living life #NOFOMO – no fear of missing out! We’re shedding any insecurities and getting out there to have the best swim season ever. Dive in and show us how you do #NOFOMO. #TargetStyle

A photo posted by Target Style (@targetstyle) on

Feb 29, 2016 at 5:26pm PST

FOMO plays an important role in Target’s campaign. With #NoFOMO, the company draws on the aspect that women should never have a fear of missing out on wearing a bathing suit just because they don’t have a body that society portrays as a “bikini body.”  

 

Suited up with my squad in @TargetStyle, loving this LA weather! ☀️ #targetstyle #barbie #barbiestyle

A photo posted by Barbie® (@barbiestyle) on

Mar 1, 2016 at 4:30am PST

That’s not the only buzz flying Instagram right now, as tons of women are sharing photos of themselves in bathing suits using, #TargetSwim2016 and #NoFOM to show their love and support for body positivity. We are SO in!

• barbie
• body positivity
• target