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Besides being known for comedic videos and a wide array of subcategories (I’m looking at you, BookTok and AstroTok), TikTok is the perfect place to find the best beauty products on the market. Thousands of beauty influencers and content creators who know makeup, skincare, and haircare best — from skincare expert Hyram (@hyram) to makeup guru Mikayla Nogueira (@mikaylanogueira) — share their two cents on the app, consequently selling millions of products straight off the shelves of major beauty retailers.
This beauty corner of the app has even emerged with its own subcategory, being BeautyTok, where users share their best beauty hacks, secrets, and, of course, products. Many creators also share the best beauty and skincare drugstore dupes they’ve found for expensive products (Trader Joe’s Supergoop! sunscreen dupe, anyone?) for anyone on a budget, subconsciously working to make beauty products accessible for all.
But do these products actually live up to the hype? Here are eight viral TikTok beauty products that do.
- Kosas Revealer Concealer
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The Kosas Revealer Concealer has gone viral multiple times on the app, with creators praising its creamy consistency and excellent, non-cakey coverage. Coming in 28 shades and marketed as a concealer meets eye cream, this concealer is the perfect addition to your makeup routine.
Kosas, $28
- Pixi Beauty On-the-Glow Blush
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Priced at $18 and easily wearable, the Pixi Beauty On-the-Glow Blush has quickly become a cult-favorite on TikTok. The hashtag #pixiblushstick has garnered over six million views on the app and has sold out numerous times at major retailers like Target.
Pixi Beauty, $18
- Trader Joe’s Daily facial Sunscreen
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The Trader Joe’s Daily Facial Sunscreen quickly became a fan-favorite after being pegged as a dupe for the Supergoop! Unseen Sunscreen SPF 40. While it’s not available to purchase online, run to your nearest Trader Joe’s before it sells out (again).
Trader Joe’s, $9
- Fenty Beauty Poutsicle Hydrating Lip Stain
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Despite being a newer product on the market, the Fenty Beauty Poutsicle Hydrating Lip Stain has quickly become a TikTok beauty favorite in just a matter of days. Creator @sarah_wolak reviewed the product in June, raving about the packaging, consistency, and color. Major slay.
Fenty Beauty, $24
- e.l.f. Halo Glow Liquid Filter
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Garnering nearly eight million views under the hashtag #elfhaloglowliquidfilter, this product from e.l.f. is known for being a dupe for the Charlotte Tilbury Hollywood Flawless Filter. Being just a fraction of the price, the e.l.f. Halo Glow Liquid Filter costs $14 and has a dewy, glowy finish. Creator @allisonknipe even went as far as to call it the “dupe of the decade” — so run, don’t walk.
e.l.f., $14
- Saie Beauty Glowy Super Gel
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Popularized by Swedish fashion influencer Matilda Djerf, the Saie Beauty Glowy Super Gel gives your skin an effortless glow. TikTok users especially love this creamy, lightweight formula for the summer. Use it alone on bare skin or as a primer for the rest of your makeup.
Saie Beauty, $28
- Olaplex No. 7 Bonding Oil
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This product has been trending on TikTok for a couple of years now, but has recently been regaining its popularity as the Bella Hadid slicked-back bun has come into style. This oil from Olaplex not only helps build shine, but can also be used to help style your locks.
Olaplex, $30
- Rare Beauty Soft Pinch Liquid Blush
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With almost 150 million views on the app under the hashtag #rarebeautyblush, the Rare Beauty Soft Pinch Liquid Blush is a BeautyTok favorite. Known for its rich color and creamy consistency, this blush is priced at $20 and comes in 11 shades. Selena Gomez knows what she’s doing.
Rare Beauty, $20
