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Zazzle Is Using White Models to Sell Shirts That Say ‘Black Girl Magic’

The phrase “black girl magic” showcases the beauty of black women, however, when that phrase is being modeling on a shirt worn by a white woman, we’re having some serious problems. According to Yahoo Style, a beauty blogger called out Zazzle when she came across the startling image on their website.  

 

The unfortunate occurrence was most likely due to the use of default models, but that just brings up bigger, more important questions. Why doesn’t Zazzle have more black models? Zazzle is just one example on how there are still a lot of companies that don’t showcase a wide range of, nationalities, cultures, etc. 

“Each designer is shown a series of pre-posed randomized model shots upon which their design is placed. It’s always possible that gender, race and other attributes of the model do not match up to the specifics of the design, given the ratio of our millions of designs to the 100 or so t-shirt styles we offer.  At Zazzle, we’re committed to diversity and are working on increasing the diversity of the pre-posed model shots and the t-shirt range itself”, wrote the company in a statement to Yahoo Style. Looks like they have a lot to work on before this mess calms down. 

I am a student at the University of Central Florida majoring in Advertising/Public Relations, and I hope to one day be an event coordinator for a major corporation. My hobbies include reading, writing, Netflix, and working out!