Cool girls don’t ask what the cool girls are wearing—or doing. They don’t search for “cool girl hobbies” or scroll through guides on how to live, dress, or behave....
Bouncing from task to task, simple pleasures are often lost to short windows of free time in busy schedules. While finding time for the little things isn’t always easy,...
What started as a few handmade swimsuits for friends turned into Mal Swim—a thoughtful, cool-girl swimwear brand built by Gen Z founder Mallory Pruitt. With just $400, no investors,...
If you're anything like me, you can think of the perfect gifts any day of the year, but the second the calendar switches to December, suddenly, all the ideas...
The cool girl isn’t something you can achieve with a credit card and a dream. There is no mold you can fit into or a list titled “aesthetic” you...
The cool girl aesthetic may be in, but THIS is the aesthetic I'll be rocking forever.
Any self-respecting person knows fall is the superior season. Not only is it the most aesthetic season, but it’s also the best time of year for fashion. Current trends...
The "cool girl" bag isn't just a new trend, but rather a timeless lifestyle. What makes a bag's essentials "cool girl" approved?