The controversy surrounding Mikayla Nogueira's L'Oreal mascara review on TikTok has brought to light the critical need for authenticity in influencer marketing. Today's viewers anticipate that creators are truthful...
Her Campus at U Mass Boston
Authenticity in Influencer Marketing
Her Campus at Sacramento
Politicians Promises for America are Rooted in False Ads
Social media has been a platform the modern century runs on. Whether it’s emailing a professor or posting your new kicks on Instagram,...
Her Campus at UFL
The Breast Cancer Awareness Scam: What Brands Don’t Tell You About Donations
"Just because a product is adorned with a pink ribbon doesn’t mean it deserves your dollar."
Did Wayne Goss Just Call Out Bobbi Brown for ‘Live Photoshopping’ Makeup Tutorials?
Beauty Guru Goss Makeup exposes the ‘trickery’ and ‘false advertising’ used by today’s YouTube community.
Ryan Mouton ’17
Name: Ryan Mouton Year: 2017 Hometown: New Orleans Major: Psychology Minor: English, Creative Writing, Journalism Her Campus: Why did you...
Body Beautiful: Loving Yourself and Your Body
Photo Credit: beautyredifined.net Finding confidence in one's self is something that everyone goes through. Advertisements, television...