Her Campus at KCL
In Defence Of Wicked’s Commerciality
Can too much press be a bad thing?: an analysis of marketing in the age of social media.
Her Campus at Casper Libero
Geração Z e a reformulação estratégica das marcas
Com mais opções à sua disposição, esse público demanda por autenticidade, conexão e alinhamento com os seus valores
Her Campus at Maryland
The “Wicked” Movie’s Wickedly Good Marketing
"Wicked" is no longer just a Broadway show — now it is also a cultural phenomenon and the magic can be seen on screen. As the curtain rises on...
Her Campus at Bristol
Beyond the Sale: Why We Can’t Stop Celebrating Marketing Campaigns on Social Media
Daniella Hendry shares why she thinks the growing awareness of marketing campaigns on social media shows a shift in our culture.
Her Campus at McMaster
Are Blue Light Blocking Glasses Just a Marketing Myth?
"So, are these stylish frames just a marketing myth, or are they a scientifically supporting solution for modern eye care?"
Her Campus at U Conn
The Wonderful World Of Wicked Marketing
A recap of some brand collaborations with the Wicked movie.
Her Campus at FSU
Dr Pepper’s Complicated Legal Journey to FSU’s Campus
I’m a pepper, you’re a pepper, everyone's a pepper!
Her Campus at TCU
Content Creation Diaries: Getting to the First 500 followers!
This article is just a small reflection on my writing account and my advice to anyone who is trying to grow their own.
Her Campus at West Chester
The Unique Marketing Strategy Of Brian Jordan Alvarez
Brian Jordan Alvarez has been one of the many names pursuing simplistic social media marketing.
Her Campus at St. Andrews
Boomers are ‘getting the vibes’: inside the viral Gen Z marketing script trend
A deep dive into the 'Gen Z writes the marketing script trend'.