Uptown girl, downtown girl, cool girl, coquette girl, It girl, clean girl– at the end of the day, what does it all even mean??
This is how I became thoughtful before buying into the microtrends I keep seeing on my feed.
The next time you go to buy that new jacket or purse, ask yourself if you really need it and if you will use it for longer than a...
The cycle of micro trends and being perceived as 'basic' verses upholding a niche fashion identity
You've probably seen TikTok videos of young girls shopping at Sephora and other major makeup stores. Why is this trend potentially harmful?
“Blueberry milk nails,” “Latte makeup,” and “Cinnamon Cookie Butter Hair.” They’re indicators of a bigger issue: our obsession with trends and the need to label every niche that graces...
This article is written by a student writer from the Her Campus at St. Andrews chapter.How to be a vanilla girl… a clean girl starter pack… products to make...
This article is written by a student writer from the Her Campus at St. Andrews chapter.Whether you like or dislike TikTok, you cannot deny that it has popularised a...