With fast fashion and fleeting trends constantly consuming our IG and TikTok feeds, “underconsumption core” has emerged. While we can get a little bombarded with all of those sale advertisements and Instagram influencers flaunting their latest finds, the relentless push to keep buying and upgrading can be seriously the worst (and expensive!). Yet, underneath the glossy facade of consumerism lies a quieter, more conscientious approach that challenges us to take a pause and really reconsider our purchasing choices.
On TikTok, underconsumption core isn’t just about frugality or budgeting — it’s a powerful statement against the relentless consumerism pushed by capitalist culture. It encourages us to use our resources thoughtfully, to extract every ounce of value from the products we already own before succumbing to the temptation of getting the next big thing. It’s all about making sustainable choices to make our daily lives more practical and impactful.
This trend is catching on rapidly as users are posting minimalist wardrobe challenges, DIY upcycling projects, and thrift hauls that highlight discovering unique, sustainable fashion finds right from their homes. They’re posting tips on how to style the same outfit in different ways, breathing new life into old belongings, reintroducing former products back into their daily routines, and documenting their journeys toward more mindful fashion choices. By embracing this movement, they’re not only promoting a sustainable lifestyle but also building a community that values authenticity and creativity over constant spending.
What’s Underconsumption core?
Underconsumption core offers a refreshing alternative to the relentless cycle of shopping sprees and seasonal must-haves. Influencers and users have been sharing tips on how to repurpose and upcycle items, demonstrating that you can create a beautiful and personalized space without succumbing to the latest commercial trends. Whether you restyle old towels into cleaning rags, use previously used canning jars as drinking cups, use makeup until it is completely out, or even just bring an old, dented water bottle back into use, there are several ways in which underconsumption core can make everything work perfectly fine again.
These simple yet effective tutorial videos have encouraged people to prioritize authenticity by incorporating second-hand, pre-loved, and hand-me-down items into their lives. Decorating our spaces with second-hand treasures isn’t just economically savvy; it’s a statement of personal style and environmental responsibility. It’s about curating a home that reflects who we are, not what advertisers tell us we should aspire to be.
How can you embrace underconsumption core?
Look, I know you just want to spend the rest of your money on rhode’s limited edition summer launch or all of the best layering perfume combos (believe me, I’m tempted too). But bestie, don’t do that to yourself. So, start by challenging yourself to maximize what you already own. Instead of always chasing new items, try mixing and matching your pieces in unexpected ways to create fresh looks. Use Pinterest to get ideas on how to decorate your space with unique second-hand finds or those timeless thrift treasures. Not only will you save money, but you’ll also make a sustainable statement. And if you really can’t help but buy one more thing, invest in a well-made, timeless piece that will last longer.
In my opinion, underconsumption core isn’t just a trend — it’s a way of living. Underconsumption core invites us to reclaim our power as consumers, and by embracing underconsumption, we can contribute to a culture that values quality over quantity, and mindfulness over impulse. So, let’s redefine success together, not by what we accumulate, but by the intention and meaning behind every choice we make.